Loyalty Cards

Loyalty Cards

Loyalty cards bring advantages both to the consumer and to the company that offers them. These cards are very popular on the Romanian retail market and they bring several advantages both to the issuer and the consumer.
They enable the holder to accumulate points, benefit from discounts, part take in raffles, competitions or receive information. The idea of a loyalty card implies customer privacy and consumers are reassured that the information given to create the card is confidential and will be used only by the company, or if the holder agrees, third parties.


Loyalty Cards are CRM tool used mostly in the retail systems and throughout the globe. It is used to identify a potential buyer on the long run. Loyalty cards resemble credit cards in what concerns shape, size and aspect. In order to be scanned they contain either a bar code or a magstripe2


    •  Customer retention
    •  Faster Access
    •  Loyalty Programs
    •  Customer Loyalty

    •  Retail Business
    •  Shops usage
    •  Enterprise Utilization
    •  Customer Relationship Management